Global Media Conglomerate - Innovant

Global Media Conglomerate

In 2015, one of the world’s largest media companies partnered with Gensler to review workstation products for their 4000+ employees new Hudson Yards NYC headquarters.

Client: Global Media Conglomerate

Designer: Gensler

Location: New York

Featured Product: beSpoke Workstations

The Story

PEOPLE

Innovant quickly realized the proposed design was not something any manufacturer had developed to date. Trusted in the marketplace as a rare company capable of developing and manufacturing custom furniture systems at large scale, Gensler and the client encouraged us to push the limits fearing others would compromise.

PROCESS

Before going to prototype, Innovant collaborated with Gensler to gain insight into the purpose of the new product concept. Multiple rounds of virtual prototyping preceded multiple rounds of physical prototypes in a staged mockup facility. The length and complexity of the development process allowed Innovant to clearly separate ourselves from the competitive field.

PRODUCT

Innovant was the only manufacturer considered that demonstrated the capability to seamlessly merge storage, privacy and ergonomic desking into a highly efficient, yet upscale workstation. The final product was accented with custom designed wood grain laminate and floating fabric privacy panels.

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